The Internet Strategy Forum (ISF) announced today the comprehensive and complementary strategies for implementing, administrating and measuring a successful corporate Internet presence that will be delivered at the Internet Strategy Forum Summit. The Titans of E, taking place in Portland, Ore. July 17 18, will cover a full spectrum of issues essential to online strategists, including general digital strategy, social media strategies, personalized marketing, e-commerce, email marketing and customer-engagement metrics.
The Summit features executives from several of the worlds top brands, such as Nike, Disney, Intel and IBM, and top industry analysts from Forrester Research and eMarketer. The first 250 people to register for the Summit will receive a copy of Groundswell: Winning in a World Transformed by Social Technologies (Harvard Business Press; May 2008), a new book by Forrester Research analysts Charlene Li and Josh Bernoff. Ms. Li, a vice president and principal analyst at Forrester, will speak on July 17 about Creating a Social Strategy That Will Work.
In-depth, real-world examples of landmark Internet strategy will be included in the presentation by Chris Shimojima, Vice President, Global Digital Commerce, Nike, Inc., who will discuss the innovative NIKEiD and NIKE+ Web initiatives. Keynote speaker Geoffrey Ramsey, Co-founder and CEO of eMarketer, will take things high-level with Mapping the Digital Landscape: A Strategic Guide.
Additional ISF Summit presenters include:
Nancy Bhagat, Vice President, Sales and Marketing Group, Intel Corp.
David Placier, Vice President, Consumer Insights & Marketing, Disney Online
Daniel Stickel, new CEO, WebTrends (formerly with Google)
Mike Moran, Distinguished IBM Engineer and author of Search Engine Marketing, Inc.
Shane O'Neill, Chief Technology Officer, Fandango
Event submitted by Eventful.com on behalf of Karamy.
Added by Karamy on June 17, 2008