Most organisations recognise that good communication with their workforce is vital for continued success and profitability. This course is for PR, HR and marketing professionals responsible for internal communication strategies. It considers how digital and web 2.0 technology has affected internal communications models and what an increased emphasis on engagement and conversation means for internal communications strategists.
This course will be as jargon-free as possible. It reviews the digital tools that can be an integral part of successful internal communications and looks at successful business internal communications projects using digital technology.
WHAT WILL I LEARN?
• How digital and web technologies have affected the way your staff and stakeholders communicate and how it will affect your internal communications models
• How to choose the right technology and channels and methods to communicate internally
• How to develop user guidelines and safeguard against information leakage
Added by e_consultancy on March 18, 2008