Interactive Tv Made Easy: The Toolkit November 23, 2006

This course is aimed at both professionals in TV / iTV industries and those involved in broader digital design fields who are interested in applying their talents to the rapidly expanding area of interactive television. Firstly it will demonstrate in depth the innovative service design and creation process used in the iTV services presented in day one. Secondly it will go through the process of iTV design and creation using a live worked example with particular emphasis on how designers can create iTV service simulations and translate these into fully fledged iTV services without the need for a software engineer to re-create the service from first principles. This semi-automatic translation of simulations into ready-to-broadcast services also represents a very efficient alternative to the conventional authoring process for broadcasters in addition to those looking to move in to the iTV field.

Who should attend:
This event is aimed at those working in the area of interactive TV (service creation, coding, program making, commissioning and producing) and equally those who would like a better understanding of iTV in a user and technical context with a view to applying their talents in this new area of digital media. This could include the creative digital media sector (web designers, interaction designer, experience architects, creative and art directors). Equally this event will be beneficial to individuals in linear broadcasting who are aware that after 2012 elements of interactive TV will become ubiquitous and want to understand this process from both a user and technical perspective.