Interactive Advertising Bureau (IAB) Road Show April 8, 2009

IAB Road Show
Co-sponsored by AiMA and ABAC
Wednesday, April 8, 2009 at Cox Enterprises
7:45 AM - 8:15 AM Registration
8:15 AM - 9:30 AM Program

"Integrating Online into your Local Marketing Strategy"
How digital fits into your marketing mix and delivers against marketing objectives.

Members of the Interactive Advertising Bureau (IAB) Local Committee will be in Atlanta to bring industry insights to local marketing professionals. The event will be moderated by Gina Kim, Director of Industry Services at the IAB.

This educational event will provide Atlanta marketers valuable insight into the benefits and best practices in local interactive advertising, along with practical advice on implementing successful digital marketing campaigns. It will answer questions on essential digital marketing topics, including:

Trends on interactive ad spending on the local level (including Atlanta specific data)
Best practices in local interactive marketing, featuring case studies across digital platforms (display, search, etc.) to show how digital reaches local audiences and satisfies marketing objectives
Tips for success on executing a digital campaign

Presenters include:
Peter Conti, Senior Vice President, Borrell Associates
Paul Iaffaldano, EVP and GM of The Weather Channel
Steve Shaw, Senior Vice President, Cox Cross Media

Official Website: http://www.atlantaima.org/default.aspx