Intel® Corporation Presents: The Eco-Technology Great Debates June 11, 2008

Who Should Attend?
IT managers, directors, and operators
CIOs, CTOs, and other C-level executives
A&Es (data center designers)
Data center utility infrastructure suppliers
Facilities managers and engineers
Data center operators

Cost: Free

Livecasting also available at http://www.ustream.tv/mybroadcasts/share/technology-at-intel

As the demand for more powerful computing capabilities grows, the need for energy-efficient technologies and best practices becomes increasingly important. The energy consumption of servers and data centers has doubled in the past five years and is expected to almost double again in the next five, costing about $7.4 billion annually.[1] For every dollar spent on servers today, another 50 cents is spent to power and cool these servers.[2] As a result, IT organizations face mounting pressure from C-level executives, government organizations and industry standards bodies to implement energy efficiency strategies and technologies. But what is the right answer? Is there a single best best option or plan?

With the recent focus on energy-efficient computing, the entire industry is clamoring for information. Several key areas have stirred debate and discussion among technical experts. Come hear the industry leaders explain and support their positions on both sides of these issues.

Alternating Current (AC) vs. Direct Current (DC) Power: Which power architecture is best? How efficient are they really? Where would one use DC instead of AC? Is high-efficiency AC as good as DC? Isn’t it easier to do? What about safety? Can we mix types? Cost to build? TCO? Reliability?

Liquid vs. Air Cooling: We all know water is a better heat transfer fluid than air; does that make liquid cooling more efficient than air cooling? What does liquid cooling mean? Rack level, server level, or chip level? Isn’t a data center with airflow segregation more efficient than standard air cooling? What about the cost to buy and cost to run? Leaks and reliability?

Thick vs. Thin Clients: The debaters will discuss the TCO analysis and energy efficiency of a thin client model versus their thicker alternatives.

The Eco-Technology Great Debates will provide a unique and entertaining forum to expand your understanding of today’s most pressing data center and IT issues. Come hear industry leaders take up both sides of some of these hot topics in a debate format. Attendees will be provided with an in-depth look at critical topics in the data center and IT arenas and an opportunity to participate in the discussion, receiving insight into the specific challenges they face.

Official Website: https://www.regonline.com/builder/site/Default.aspx?eventid=610060