Intel: Integrating Social Media into Existing Marketing Campaigns April 14, 2009

Building community with social media

In this session, I will give examples of how Intel leverages social media to build community and create brand advocacy. I will correlate how Intel stacks up against the Forrester strategies (listening, talking, energizing, supporting, and embracing) and cite examples of each.

Bio:
Michael Brito is a Social Media Strategist for Intel and also serves as the Managing Editor of the Intel consumer blog "Inside Scoop." He writes in a personal social media blog; communicates and builds relationships with other people. He uses Twitter actively. He believes that marketing is good; and if you love your customers they'll love you back and tell other people about it. He believes that business results are critical but should not be the driving force behind connecting with people. He believes in being real, authentic and human. He believes that consumers are real people with real passions; and that marketers should start treating them that way. He is a recovering direct marketer and has worked for companies such as Sony Electronics, Hewlett Packard and Yahoo! He is on the Interim Board of Directors for the Social Media Club; a member of the Blog Council and sometimes even blogs there. He is also the founder of Conversations Matter (an enterprise social media blog).

As usual gourmet dinner and wine will be served.

$20 online, $30 at the door.

$20 online, $30 at the door.

Official Website: http://www.meetup.com/CIO-IT-Executives/calendar/10080547/