San Francisco, California

More and more nonprofits are exploring and finding benefits from using new social media tools like blogs, Facebook, and Twitter in their online communications. But while the tools themselves can be relatively straightforward to learn and adopt, many organizations struggle with how to effectively coordinate messaging and communications across their suite of online channels – from web and email, to blogs and social media, and beyond.

This webinar will describe best practices for integrating social media into organizational websites, including basic nuts-and-bolts changes to webpage templates and enhancements to contact, staff, and email sign-up pages. Effective and simple processes for coordinating various channels and maximizing traffic between them will be explained. In addition, a range of contrasts will be drawn describing the different natures and uses of the respective channels, and methods for measuring how different channels are driving traffic to one another will be presented.

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Added by TechSoup Talks on January 12, 2010