3333 Golfing Green Drive
Dallas, Texas 75234


D/FW AMA and Fujitsu Executive Luncheon

From brainstorming to execution, integrating all aspects of your marketing campaigns is key to increasing your sales. Enter B2B expert Julia Pitlik, Senior Director Marketing Communications at Fujitsu, who will share her successes in getting past the clutter at the D/FW American Marketing Association’s Executive Luncheon, held Wednesday, Nov. 19th, 2008.

It’s proven time and time again that technology improves business operations, but it does not produce sales in and of itself. Clearly segmenting product categories and communicating clearly defined and relevant benefits of the products’ applications to your target audience is what sells; clearly Julia Pitlik understands this concept.

Pitlik is responsible for leading the communications strategy, advertising, brand, market intelligence and internal and external communications for the North American telecom equipment division of Fujitsu. Her contributions have transformed Fujitsu’s marketing effectiveness by driving communications planning, execution and measurement of initiatives and aligning with CEO metrics, increasing the value of marketing to the corporation.

At this event, Pitlik will discuss segmentation and consistent messaging across all mediums such as: media analyst relations, advertising, e-media programs, trade shows, lead generation programs, competitive analysis, RFP responses, and direct sales. She will also provide concrete examples and ideas on how to break through the noisy competitive landscape.

For those interested in gaining a greater understanding of:
• How to develop an effective integrated
marketing program.
• How to develop a creative marketing mix to
launch a new product or market initiative.

Join the D/FW Chapter of the American Marketing Association for another installment of the Executive Luncheon Series and Julia Pitlik:

Wednesday, November 19th, 2008
11:30 AM - 1:00 PM
Brookhaven Country Club
3333 Golfing Green Drive, Dallas TX
Seating is limited, register at: www.dfwama.com

About the D/FW AMA:
The D/FW American Marketing Association (AMA) is the number one source for marketers in the Dallas/Fort Worth Metroplex. With an impressive 700+ professional members and host to more than 50 informative and educational events annually, it is the ninth fastest growing chapter and the tenth largest in the nation. Recent keynote speakers include: Mary Kay, Frito-Lay, Texas Instruments, American Airlines, JC Penney, and La Quinta Hotels. For more information, go to: www.dfwama.com.
About the AMA:
The American Marketing Association (AMA) is the largest professional association for marketers with more than 38,000 members worldwide in every area of marketing. For over six decades, the AMA has been the leading source for information, knowledge sharing, and professional development for marketing professionals. To learn more about the AMA, go to: www.marketingpower.com.

Official Website: http://www.dfwama.com

Added by DFW AMA on November 3, 2008

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