InSync: Keeping up with the kids: Meet the innovators March 19, 2008

"Children have always loved TV, but the days when passive viewing was their only option are well and truly over. Kids are finding other forms of entertainment and seeking out new platforms to access it. They're media literate and demanding more sophisticated, interactive content which is fragmenting the market.

So what does this mean for content creators? A decline in traditional TV commissioning? Falling budgets? Or an opportunity for innovation and collaboration?

By 'crossing over' and meshing media - TV, games, online, interactive toys - new types of entertainment can be created and different market opportunities emerge.

The evening will be structured more as an interactive, fun, workshop rather than a conventional panel discussion and will cover:
* How you can successfully take an idea across multiple platforms
* Building partnerships across different industries
* Finding a market for innovative children's media
* Ways of sourcing finance outside the commissioning process

If you are interested in finding out more about the crossover labs or how convergence can stimulate creative ideas and commercial opportunities then this event is for you."

The evening will include contributions from:

Dr Chris Thorpe - Mind Candy Chris is the CTO of Mind Candy and has worked on building the infrastructure, team and code base required to develop large scale social projects like Perplex City and Moshi Monsters.http://www.moshimonsters.com

Marc Goodchild - BBC Head of interactive and on-demand at BBC Children's.

Greg Childs - Showcomotion Greg is Executive Producer of the Showcomotion Conference and an independent consultant in interactive media and digital communication strategies for children and young people.

Jocelyn Stevenson - TT Animation Jocelyn is a Creative Director of TT Animation, a subsidiary of Travellers Tales . Jocelyn's credits include Sesame Street, Fraggle Rock, What's Your News? Bob the Builder, Thomas & Friends and Pingu.

Event is free but places are limited.

Supported by Showcomotion Children's Media Conference and in conjunction with Crossover UK.

To register for the event please email [email protected]

Official Website: http://www.01zero-one.co.uk/