1 Plough Place
London, EC4A 1DE, England

What can businesses keen to innovate and improve draw from design? From the Cox Review and the Stanford d.school, BusinessWeek magazine to the Institute of Design Strategy Conference, the role of design in business has taken on new dimensions. From offering new ways for executives to think, to informing corporate strategy, from creating new models for organisational design to providing new sources of revenue, it is argued by many leading thinkers that design thinking and methods are increasing in relevance and significance.

Bill Moggridge will present his thinking on this subject, drawing on his pioneering work as co-founder of IDEO and his insights offered in his recently published book Designing Interactions (MIT Press). Then, in conversation, Nico Macdonald will investigate these issues with Mr. Moggridge. We will then open up to an audience discussion around these themes.

Information on the speaker can be found on the event homepage, along with biographies, booking information, and background reading for event preparation. You can flag Attending here, but formal booking is required

Official Website: http://innovationforum.spy.co.uk/DesignerlyThinking/

Added by nico_macdonald on May 28, 2007