Influence & Common Sense-It's Not What You Think April 5, 2011

Churchill Breakfast Club

Speaker:
Duncan Watts, Principal research scientist, Yahoo! Research
Moderator: TBA

Social science theories about influence in the age of Web 2.0 abound. We have tipping points, stickiness, predictable irrationality-a list as long as your arm...but who REALLY talks to whom about what, through which channel, and with what effect? Who are the real influencers?

Duncan Watts, principal research scientist at Yahoo! and former professor at Columbia University, challenges "common sense" assumptions and shares new insights, based on pioneering research, about how influence takes root, and how trends spread.

Here's your chance to hear and speak directly with Watts, and walk away with a new framework and ideas for truly understanding influence on the Web and in the real world.

TIME: Registration & Buffet: 07:30 AM | Program: 8:00 AM
Use gAPR5off when registering & save $5

Official Website: http://www.churchillclub.org/eventDetail.jsp?EVT_ID=900