1175 Bordeaux
Sunnyvale, California 94089

Friday, Oct. 28, 9am to 12:30pm

Since the last IEEE-CNSV/CPP presentation given by Allen Peterson well over a year ago, several facets of marketing collateral have changed. Twitter has become far more popular for business use, and Linkedin has become more wide spread in the business-social community.

In this talk, Allen will walk us through how to best take advantage of these and other collateral for marketing our small engineering consulting businesses.

What you will learn:
- When and how to use marketing collateral - personal profiles, solution profiles, case studies, code of ethics, certification, etc.
- When and how to use Linkedin and Twitter as part of your collateral
- How good collateral builds your visibility, credibility and value
- How to develop quality, persuasive collateral
- Complete a brief Seminar Workbook that will outline your target client, their reasons to buy, your differentiation, and your personal profile

About Allen Peterson:
Allen is a Certified Management Consultant (CMC), Certified Strategic Planning Facilitator, Certified Sales Trainer, advisor, and angel investor. In September of 2002, he founded Peterson Associates. He is a sought after speaker and trainer for the consulting and engineering community.

This event is available as an in-person seminar as well as a live webcast. The webcast (via GoToWebinar) is compatible with most popular browsers on Microsoft Windows and MacOSX.

Earlybird-priced tickets are available until Friday, Oct 21st, 2011 at 6:00 PM (PST). So Register Now and save $5 off the standard price!

NO walk-ins will be admitted for this event, since the local seminar is expected to sell out. If your attendance is uncertain, you can still signup late for the live webcast until 6:30 PM on Friday, Oct. 27th.

For further details or questions about this event, please visit the Registration page or email: CNSV Admin.

This event is produced by volunteers of the IEEE Consultants' Network of Silicon Valley (IEEE-CNSV).

Official Website: http://ieeecnsvcpp1028.eventbee.com/t/fullcal

Added by FullCalendar on October 20, 2011

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