ICI-4 CI Secondary Research March 23, 2010

Internet, online databases and print media

The most important competence of a CI Researcher is retrieval of relevant data. Even professionals tend to act on the next best results given by search engines like Google. Comprehensive and thorough results cannot be expected this way.
Learn the principles of CI research from initial determination of the research problem to the presentation of results. The specifics of different information media and research strategies are shown with live demonstrations, reinforced with exercises.
This workshop is geared towards professional researchers, analysts, information brokers and journalists, who regularly search for market, competitor, financial or technological information.

Workshop foci
Organizing the research process

* Role of the research process within the competitive intelligence cycle
* Effective Research: 4 steps: Key Intelligence topics, Collection Plan, Research, Evaluation

Searching the Internet
Professional Research is not surfing the web
(including 50 information re-sources)

* Internet-Research
Surface web/Deep Web, structure/size, sta¬tistics, limitations
* Search engines
How search engines work, comparison of the most important search engines and meta search engines
* Specific search engines
Searching for news, blogs, podcasts, boards and portals
* Expert search strategies
Generic search strategies, expert search, searching tools/automated search
* CI-research
Website analysis, watching the competitor, information reliability

Using online databases
Resources for the professionals
(including resource indices for all industries)

* Searching online databases
Research process, hosts, support, costs
* Secondary research sources
patents, market research, statistics, finances, legal information, books, academic papers, newspapers, people, strategies, market/technology trends
* Resource indices for CI-professionals

Case study

* Each research step is carried out with an industrial competitive research case study

More Information

* Online registration
* All Workshops, Dates, Fees
* PDF-Catalog
* Speaker: Weiss

Official Website: http://www.institute-for-competitive-intelligence.com/workshops/25-ici-4-ci-secondary-research.html