ICI-31 – Market Intelligence November 5, 2013

CI analysts are often called upon to judge the market potential of new products. This requires knowledge of the market segments, profit potential and the competitive situation. A prognosis of the future development of these market parameters must then be established. Results of the strategic market analysis serve as a basis for the development of product and corporate strategies, scenario planning and benchmarking analyses. This workshop incorporates a comprehensive demonstration of significant aspects of strategic market analysis.

Workshop focal points:

- Introduction
- Methods and procedures
- Practical Exercises

Official Website: http://www.institute-for-competitive-intelligence.com/ici-workshops/ici-31-strategic-market-analysis?utm_source=ICI&utm_medium=Seminarportal&utm_campaign=upcomming