The Mall
London, England

An exploration of future approaches to creative work, focusing on the notion of collaboration and the collective that began in the UK in the mid-nineties with groups such as Tomato.

This idea has spread throughout the international creative community. Work and views will be shared by three internationally lauded creative groups, providing insight into their work, their process, the challenges and benefits their modes of working provide, and what we can learn with regard to future creative models.
See www.onedotzero.com for more info on the special guest groups.
90 minutes approx.

speakers: tomato, airside, lobo

Official Website: http://www.ica.org.uk/index.cfm?articleid=14965

Added by frank.a on June 5, 2006