IABC/Washington Chapter Meeting January 8, 2009

OVERCOMING THE SEVEN BARRIERS TO SOCIAL MEDIA & WORD-OF-MOUTH MARKETING SUCCESS

We all know the customer is in charge. We have heard about the importance of two-way conversations, openness and authenticity. But how can you put it into practice today in your organization? What is the best way to add social media and word-of-mouth marketing (WOMM) as a single discipline within your marcom mix? How can you involve “let go of control” and manage for success at the same time? How can you measure performance when the economy demands only the most efficient methods?

Learn the seven common barriers to doing more with social media. We will discuss how to overcome these barriers and leave you with tools you can use going forward.

John Bell is Managing Director/Executive Creative Director for the global 360° Digital Influence practice at Ogilvy Public Relations Worldwide and has designed and implemented digital strategies for clients including Intel, Unilever, Snap-on, and Lenovo. He serves on the board of WOMMA and teaches graduate studies at Johns Hopkins University.

Official Website: http://www.iabcdc.org/calendar/event_090115.html