The Interactive Advertising Bureau (IAB) is the interactive industry's preeminent association dedicated to the growth of the interactive advertising marketplace. Founded in 1996, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising.
Pulling together its great resources, the IAB has programmed a full day of sessions featuring keynote speaker Warren Webster to lead a comprehensive look at local advertising in 2011 and beyond. Reviewing insightful case studies and outlining relevant strategies for marketers at every level of experience, this program will be the perfect guide for any brand or agency looking to build a local advertising program.
SAVE 30% off - Enter IAB30
Official Website: http://bit.ly/eb8LvC
Added by SES on March 10, 2011