IAB Innovation Days at Internet Week June 7, 2011

Forget the old school. Developments in technology, creative tools, consumer behavior, and brands’ own digital marketing maturity have converged—creating a perfect storm of opportunity for a total reinvention of display advertising. The new school takes full advantage of the power of interactive—rich, dynamic, immersive experiences with social underpinnings that truly engage consumers, allowing them to interact with, to share, and ultimately to care about a brand.

Powerhouse Speakers Include:

Ross Levinsohn
Executive Vice President,
Yahoo!

Marc Menesguen
Managing Director,
Strategic Marketing,
L'Oréal

Neal Mohan
Vice President, Product Management
Google

Forget the one-way, lean-back, push messaging that consumers have become blind to. Forget the flat, two-dimensional “creative” that parades as advertising in predetermined boxes that are only about size. While size does matter, it's time to get out of the box and out of the way.

The creative revolution has arrived. Expectations have changed.

Brands can and must be creators of content, architects of information, producers of entertainment, platforms for commerce. And the technology is here to do it at scale.

Display isn't dead, but display as you know it certainly is. Be part of the future—the now—at IAB Innovation Days @ Internet Week. Your impression will change forever.

Official Website: http://www.iab.net/events_training/2011/innovationdays/overview