We have become a nation of total searchaholics with 28million people visiting a search engine in the UK in July 2007 and 1.4billion search queries carried out, making it the gateway to brands. Search still holds the lion’s share of online adspend and continues to grow, working wonderfully for advertisers every single minute of the day.
Marketers are now looking for even more insight into who their customers are and how they can achieve an even better return on investment. In this essential half-day conference we will hear from thought-leaders in the market, discussing key case studies where search has had a real impact on businesses from targeting to mobile search to social media optimisation.
Learn from the key figureheads in the industry about how you can integrate search with both your offline and online activity, and make the most of the medium to drive your sales and build your brands.
Speaking at this event:
Guy Phillipson Chief Executive, IAB
Matt Brittin Managing Director UK, Google
Finlay Clark Senior Retail Strategist, bigmouthmedia
Antony Mayfield Head of Media and Content, iCrossing
Mark Simpson Managing Director, Maxymiser
Mike Teasdale Planning Director, Harvest Digital
Bill Maclachlan Search Account Director, Yahoo!
Duncan Parfitt Head of Paid Search, Steak Media
Official Website: http://www.iabuk.net/en/1/events2008engageforsearch.mxs
Added by icrossing uk on February 4, 2008