10500 N De Anza Blvd. Room #02 Theatre
Cupertino, California 95014

Presentation Topic: How to Plan & Execute a High-Impact Product Launch

Companies spend months or even years building great products that meet the needs of their customers. Yet when it comes to bringing them to market effectively and getting the biggest possible return for their investment, companies often do not develop an effective plan or execute it well. A high-impact product launch can set a positive trajectory for your product's success for years to come. Do the launch right and you'll reap the benefits of significant early revenues, industry and competitive visibility and excellent press and PR coverage. This session will cover creating a plan, setting goals, budgeting, timing, positioning & messaging and other critical factors for maximizing your ROI.

Walking away from this seminar attendees will:
* Understand how to plan launches that will realistically meet their sales goals
* Have an idea of when to begin planning for a launch
* Be more effective at creating positioning and messaging for their products & services
* Get a sense of what budget is needed for small, medium and large-scale launches
* Know what elements are critical for the success of a product launch

About the Presenter:
Brian Lawley is the CEO and Founder of the 280 Group, a Product Management services firm that provides consulting, contractors, training and templates. He is also President of the Silicon Valley Product Management Association, the world's largest Product Management Association, which he quadrupled in membership size during his tenure. During his twenty year career in Product Management he has defined, launched and marketed over fifty successful products for companies such as Apple, Symantec, Adobe, Palm, SAP, Nokia and dozens of startup and mid-sized companies.

You can learn more about the presenter and his books at

$20.00 prepaid until April 13th ($25.00 after that), includes the book 'Expert Product Management'.

Official Website: http://networkmarket.meetup.com/415/calendar/7612107/

Added by FullCalendar on April 3, 2008



I plan to be there.