How to Make Your Product a Celebrity in the News March 20, 2013

Discover an underutilized channel of promotion: Publicity as Advertising. Learn how to harness the most powerful sales tool on the planet.

You will learn:

-Why publicity is often more effective than advertising
-Why you should view reporters and producers as an inexpensive extension of your national sales force
-The importance of customizing your approach
-Why most traditional PR tactics such as the use of press releases and wire services don’t work and never will.
-Key elements that should go into a “media toolbox”
-Techniques for capitalizing on media coverage to multiply your exposure
-A brief history of public relations that explains why the PR industry has underserved markets and what marketing experts can do about it.

Price: Free--just register!

For additional details visit the website at: http://www.mediarelations.com/classes/how-to-make-your-product-a-celebrity-in-the-news/

Presented by: Heather Champine Vice-President of Media Production Media Relations, Inc.