How to Make Your Blog Enticing to Readers and Google February 4, 2010

Come out for a lively presentation and discussion on how to make your Blog enticing to humans and search robots. Bloggers are like farmers. Every post they publish plants two hundred keywords in the fertile soil of their domain. With more time and content and incoming links, the keywords mature into search terms to bring traffic to your enterprise. The sidebar is a content catalyst for building premium social capital.

You will learn:

• The elements of a perfect post - five places to win keywords.
• Why the sidebar is more important than the posts.
• What are the four most essential sidebar widgets and why?
• Blog buttons/indexes and community widgets.
• Three ways blogs make money.

Your hosts will be:

Rob Campbell: Rob runs Smojoe, a firm providing cost effective `white hat' marketing solutions for small to mid-size business looking to increase their website's social relevance and boost online traffic and conversion.

Faith Seekings: Faith is the President and Creative Director of Rapport Communications & Design Inc. Before setting up her hive at Rapport, Faith buzzed about Toronto demonstrating exceptional skill at design and a natural flair for marketing and business. Faith is also causing a general buzz in Toronto’s business and marketing community as an expert in her field and is swami to a growing network of wunderkind.

Agenda:

Lunch and networking: Noon — 12:30 pm

Seminar: 12:30 pm — 2:30 pm

Official Website: http://www.rapportinc.ca/