How to launch a product with your community on Twitter May 5, 2009

Community management for a brand: a personal or corporate brand, has never been as important as today. The word of mouth can help you launch a product and get instant adoption or also kill it before it is even available. Traditional marketing and advertising are much less important than growing a community around your brand in the growing realtime web phenomenon.

Speaker:
Loic Le Meur
serial entrepreneur & blogger
loiclemeur.com

Loic is the founder and CEO of video conversation site Seesmic.com. Seesmic also makes one of the most popular Twitter and social software clients - Twhirl.org.

Loic also founded and hosts the #1 tech event in Europe, LeWeb.net, with his wife Geraldine. LeWeb gathers together 2000 entrepreneurs from 40 countries in December every year.

Prior to Seesmic and LeWeb, Loic started several other businesses such as Six Apart Europe, RapidSite, a web hosting service (acquired by France Telecom in 1999) as well as B2L, an interactive agency in 1999 (acquired by BBDO).

Recently, Business Week Magazine named Loic one of The 25 Most Influential People on the Web. Loic was also named "Young Global Leader" by the World Economic Forum. He advises the World Economic Forum as well as covers the Annual Summit every year in Davos. Originally from the South of France, Loic lives in San Francisco, California and has three boys.

As usual gourmet dinner/wine will be served.

$20 online, $30 at the door.

Official Website: http://www.meetup.com/CIO-IT-Executives/calendar/10102305/