2250 Garcia Ave.
Mountain View, California 04043

How to Incorporate the "Voice of the Customer" in Your Development Process

Your development project was delivered on-time with all of the requested features but your customers aren't buying it. What went wrong? This month's program provides a possible answer. Join us for a panel discussion on how to successfully incorporate "Voice of the Customer" input into your development process.

Our panel, which includes executives from Sun, Genesys, Intuit and others will discuss how, by incorporating the right customer input during all stages in the development process, you can:

Increase probability of product market success
Reduce overall development costs
Kill irrelevant offerings sooner

Take Aways Include:

How to integrate market insight into specific stage gates of your development processes
What tools are increasing product launch successes
What are the keys to making these programs work
How to leverage scorecards to effectively measure results

About Our Moderator: Sean D. Geehan, President and Founder, Geehan Advisory Boards

Sean D. Geehan is president and founder of Geehan Advisory Boards, a thought leader in and provider of Customer Advisory Board and Executive Interaction Program research, services, and methodology. Geehan Advisory Boards has researched and worked with hundreds of companies in developing its knowledge base, incorporating industry best practices in building its successful methodology used by market leaders, including companies such as Intel, Sun, LexisNexis, Business Objects, NCR, Reynolds & Reynolds, Halliburton, Symantec, and Xerox.
About Our Panel

Michelle Barbour
Sr. Director of Product Management, Customer Centric Initiatives
Genesys Telecommunications Lab, An Alcatel Company

Michelle Barbour has over 15 years experience in consulting and product management.

Watch the website for more information on the other executives on our panel.

Member/Non-member/Door: $25/$35/$5 more at the door.

Website: http://www.norcalpdma.org/program/index.html
Email: [email protected]
Phone: 650-380-2627

Official Website: http://www.norcalpdma.org/program/index.html%20

Added by FullCalendar on July 12, 2006



So why are they charging for this? And who actually went?


Hmm, lots of professional organizations charge for meeting attendance, for various reasons. I can put you in touch with them or the contact info is above. They have a different model from barcamp, definitely, but to each his own.