“How to Find Your Niche in a Saturated Market” November 20, 2008

Hi! I’m the Entrepreneur’s Strategic Partner, Sherese Duncan of Efficio, Inc.
I can’t tell you how often I get asked the question, “How can I stand out from my competitors when there are so many of them?”
I’ve come across a brother/sister team that figured out how to do just that. They found their own “niche” in the $6.85 billion dollar tea industry by creating Lifestyle Teas, which are custom collections of specialty teas targeted at 10 different lifestyles. These different lifestyles define their target market, which they have in return, built into a very loyal customer base.

Official Website: http://www.virtualcollaborations.biz/niche.htm