333 O Farrell Street
San Francisco, California 94102

This session will show you the entire realm of social media and how to use it effectively as part of a holistic marketing campaign. While many people think of "Digg" as the big player that they need to be working with, Digg is just one of many facets of social media. From social communities to photo sharing, blogging and forums, the Internet offers a world of opportunity waiting to be explored. You'll come away with great ideas on how to effectively leverage your brand, services and products in different social media environments.

Attendees will:
* Enhance their knowledge base about paid search and its many options
* Understand the components of a good paid advertising strategy
* Learn proven techniques to select & evaluate keywords that produce results
* Acquire tips on developing effective ads & landing pages that convert visitors to buyers
* Discover ways to measure paid search performance & learn techniques to optimize campaigns
* Gain new insights into bidding strategies and campaign management
* Increase their skills and comfort level working in the paid search field

PPC Agenda:
* Different classifications of social media, what exactly their focus is & how to use them effectively. (photo sharing, forums, news, messaging, blogs, video, communities, etc.)
* Understand the "rules of engagement" when working with social media
* Affect of social media - traffic / conversions (what to prepare for)
* The difference between traffic driving social media & converting traffic social media
* What to use social media for
* Structure
o More visitors to site
o More sales
o Links to website
o Brand Awareness
* How to leverage Social Media with your other online marketing pieces
* Tracking Social Media

Event submitted by Eventful.com on behalf of sesevent.

Added by SES on January 16, 2008