How Consumers Control the Conversation about Your Brand with Web 2.0 May 14, 2008

THIS IS NOT A FREE EVENT, AND YOU MUST REGISTER AT THE EVENT SITE TO ATTEND, NOT JUST HERE: http://www.amaboston.org/Web-20-Keynote-Event.html

People Are Talking!

The Web:
A forum to exchange ideas that also offers companies unprecedented opportunities to reach their customers.

The Dilemma:
How can you manage your carefully crafted brand identity when consumers rewrite the rules with product reviews, ratings, tagging and user-generated content?

Join us for an exclusive keynote on social media and Web 2.0.

User-experience expert and author Steve Mulder will present real-world strategies for building and managing your site in a Web 2.0 world. You'll learn how to deal with negative consumer criticism online, interact with bloggers and harness the power of social media to your advantage.

Three lucky guests will win a copy of Mulder's book,
The User Is Always Right: A Practical Guide to Creating and Using Personas for the Web!

REGISTER TO ATTEND HERE:

Official Website: http://www.amaboston.org/Web-20-Keynote-Event.html