Hit Me! An Introduction to Internet Marketing September 8, 2010

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Hit Me! Introduction to Internet Marketing



Internet marketing can
transform your business. Why? – because it’s cost-effective,
affordable, targeted, measurable, instant – and it works!

'9/10 delegates at our last event would recommend the event to a colleague’

Internet Marketing can seem mystifying not only for
beginners, but for moderately skilled internet marketers - it is a
constantly changing landscape.

"Excellent
assessment of the demands and challenges of online marketing. I have
been on a huge learning curve and survived! Really valuable day!" Previous Delegate, March 2010.

Perhaps you know you need to understand
Internet Marketing but do not have a clue where to begin. If you are
running a business, it’s simply not enough to just have a web-site.
Your customers need to be able to find the website and then they need
to be able to engage with your business online.

Hit Me! An Introduction to Internet
Marketing is a one-day Internet Marketing event for business owners,
directors and entrepreneurs who want to:

• Get better search engine rankings
• Accelerate their email marketing strategy
• Make sure their business can be found online
• Increase their website traffic
• Increase sales and conversions
• Demystify Online PR
• Understand the power tools of Search and Social Media

Our experts and leading practitioners
will cover topics including:

• Google rankings
• Email Marketing
• Search engine optimisation
• Link building and popularity
• Pay per click advertising (PPC) vs organic
search
• Analytics and website conversions
• Online PR
• Blogging
• Social media and search

 

Our Expert Speakers:

John Straw, Online Search Guru & Founder of Linkdex

John Straw is a 30 year veteran of the advertising and IT sectors who has
provided marketing consultancy for more blue chip companies than we’ve had hot
dinners (including Audi, Hertz, Rolls Royce, Fiat/Alfa and Cisco). In 2008 John
raised $1m finance and launched new search intelligence firm ‘Linkdex’ - one of
the largest crowd projects on the web. London and San Francisco-based Linkdex
aims to provide an influence map of the web, and a view of how web sites connect
with each other. John Straw was recently voted a Top 100 Internet Marketer. His
areas of expertise are internet marketing, partnering, search, strategy, Google.

Rob Weatherhead, Operations Director, Latitude Express

Rob is
Operation’s Director for leading SME search marketing specialist Latitude
Express and BT SearchSmart, a partnership
between Latitude and BT which provides search
marketing for small businesses across the UK. He has worked in search
engine marketing for 6 years after joining
Latitude straight from university, and has
experience of managing paid and natural search campaigns for all sizes of
business. Rob has an in depth understanding of PPC and SEO as well as Affiliate
Marketing, Display Advertising and Social Media Optimisation. He also writes on
his own personal blog where he discusses all elements of digital media and Internet related
topics.

Adam Parker, CEO, Realwire

As CEO
of RealWire, Adam Parker has built a very efficient delivery mechanism
for the distribution of content from PR agencies. Adam helped start
the company with a then teenage Jonathan Dolby in 2000.  He’s an
ex-PricewaterhouseCoopers chartered accountant and management
consultant and has spent a good deal of time and effort scrutinising
the make-up of the PR industry and its business model in a bid to
better sell RealWire’s services as an outsourced offering.


Claire
Nicholson, Founder, Adrenalin
Claire Nicholson is a direct marketing expert who created adrenalin following
over 14 years experience working in marketing across the multi channel and
technology sectors. She previously co-founded more2, a UK leading integrated
data and media marketing agency for leading brands. A passionate team worker
with her driven by a desire to help clients inject something different into
their campaigns and integrate messages through using the latest marketing
techniques and channels.


Charlie Osmond, CEO, Fresh Networks  Charlie is a co-founder of FreshNetworks. He was named London Entrepreneur of
the Year in 2004 and, more recently, UK Young Entrepreneur of the Year by
Esquire Magazine. Widely recognised as a passionate and thought-provoking
speaker, Charlie is guaranteed to bring energy to any event. He knows exactly
how to engage an audience and enjoys nothing more than a lively debate.
Conference feedback often cites Charlie as "best speaker" at an event. Before
FreshNetworks, Charlie's career started at P&G where he worked in their
interactive marketing division. He then went on to set up FreshMinds - twice named UK
Research Agency of the year. Out of work, Charlie is a keen sailor, part-time
triathlete and Venture Partner at Dawn Capital. He is a fellow of the British
American Project and a member of the Young Presidents Organisation (YPO).
Charlie is one of the main bloggers for the FreshNetworks blog. He is also a
social media trainer and occasional blogger for Econsultancy.


Mat Morrison, Media Planner/ Mediaczar
Mat
Morrison
is a senior digital comms planner and (these days) social media planner and
entrepreneur. He has held board director roles, or been a director of his own
companies, for over decade. You'd hope that he'd have picked something up by
now.
He began his career
at digital hot shop AKQA; going on to help set up Tribal DDB London as
Commercial Manager then Head of Strategy. Before joining Porter Novelli as
Global Digital Planning Director, he founded the digital comms planning agency
RMM where (among other clients) he worked for Buckingham Palace.

Nikki Pilkington, Internet Marketing Expert, NikkiPilkington.com
Today, NikkiPilkington.com is a major name in the world of Internet Marketing. Renowned across
Europe for our innovative, experienced team of Internet Marketing experts
primarily working with SMEs, we’ve made our name by
delivering results. Nikki had clearly identified a gap in the online
marketplace. She realised something best explained by author Zig Ziglar: “You
can have everything in life you want, if you will help other people get what
they want.” Nikki Piklington has been helping connect businesses with customers
via the Internet since 1994 and she has built a reputation for being the expert
that people turn to, when they want to get the most out of their websites.

Event Hightlights:

Adam Parker - Online PR: The Future of Search Engine
Optimisation?
The distribution of press releases' to all
aspects of the online media can enhance your business' online profile
in a number of ways. Adam will share examples of successful online PR
campaigns and provide insight as to how, you can develop digital media
strategies that will deliver positive business outcomes. 

Rob
Weatherhead - Turning
Visitors Into Customers: Widening The Bottom Of The Funnel
  With
so much focus placed on driving visitors to a website it is easy to
neglect considering what they do when they get there and how you can
turn more of these visitors into paying customers.  Yet a small
increase in conversion rates from visit to sale can often be a much
simpler way to generate more revenue from your campaigns than looking
for new traffic sources.  In this session we will look at a number of
methods for monitoring and improving website activity and conversion
rates.

Claire
Nicholson - Accelerate Your
Email Marketing Strategy

For many businesses, their email marketing
strategy grows organically – an angle is developed, an email is sent,
it works, another is sent – whilst this may work – you can get your
email marketing working harder and smarter in a shorter time frame by
putting a strategic plan in place.
Discover top tips for how to improve your open
rates and test your way to success. Get advice on the best time to
send your emails; learn about segmentation and targeting; marketing
through transactional emails; integrating email with other channels; and
other advanced tactics to develop the right strategy for your
campaigns across your business.

Charlie
Osmond - Social Media Basics

What is the role of social media and online communities? Whether you want to increase sales, gain customer insight or drive innovation, understand, in clear, simple terms, how social media can work for your organisation to give real ROI and measurable results. 

Nikki
Pilkington - Blogging for
Business
This traffic strategy works no matter what kind
of site you have – blog, sales page, affiliate site, squeeze page, you
name it. It’s also particularly effective in a product launch, or when
you’re trying to promote any type of product or services online – your
own, or as an affiliate. A presentation on how companies can utilise
the phenomenon of blogging to drive more traffic to their website,
obtain more leads, build community, and use the blog as a marketing
tool.  If you are interested in creating more loyal customers, carrying
out valuable customer research or effectively communicating your
internal expertise easily and inexpensively – this beginners guide to
blogging will show you how to achieve results – and fast!

Mark
Shaw - 'Twitter is Not Just
About Cheese Sandwiches'
Twitter is really getting a massive head of
steam up. There are literally millions of people around the world
joining on a monthly basis. But does Twitter have any uses for
Business? Is Twitter just a social thing? Can Twitter actually help you
to drive more website traffic, and with it more revenue for your
business? This session by Mark Shaw will cover exactly why your business
should be on Twitter.

Mat Morrison - The Social Web: Modelling and Measuring Influence
How do networks of people
make decisions? How do ideas spread? Find out how to engage online
communities and model and measure 'influence' and whether (after all)
this is actually such a good idea.

 John Straw - Get to the Top of Google: Increase Your Search
Engine Ranking
Search expert John Straw shares his insights
and expertise in this not to be missed session. Links are the linkqua
franca (sorry) of the Internet - they provide traffic and significantly
contribute to better search positions. But all links are not created
equal - a link from a site well regarded by Google carries authority. A
link from a site well regarded by Alexa carries good potential traffic.
The trick is understanding how to filter sites using the right
criteria in order to build a target list. Find out how, you can exploit
the ‘long tail’ in both organic Search Engine Optimisation (SEO) and
for paid search campaigns to increase your search engine rankings and
climb to the top of Google.

What other delegates said about our last HitMe! event


An informative one day event to give
you the signposts and tools to ensure your business is punching it’s
weight online:

9/10 delegates at our last event would
recommend the event to a colleague
80% of delegates rated our last event 8 out of
10
OUR EVENTS HAVE HELPED MORE THAN 600
BUSINESSES IMPROVE THEIR ONLINE MARKETING...and is what they have to
say!...
"Excellent content and information which
helped me enormously"
"The most useful training day I have ever
experienced, absolutely relevant, thank you"
"Speakers with clever analogies that really
hit the button"
I have written so many useful notes, my hand
hurts!
"Excellent assessment of the demands and
challenges of online marketing. I have been on a huge learning curve
and survived! Really valuable day!"

Call the events team on 0845 5000 328
or email [email protected] for more information

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Ticket Info:  

• Day Delegate Ticket £195 + VAT , £229.13
• Earlybird ticket £95 + VAT (Save £100!) Book before 14th July, £111.63

Official Website: http://hitme-upcoming.eventbrite.com