From the event website:
"The ‘signs of the times’ can be found on the literal signs of the times. The use of Helvetica on so many of them expresses our need for security, for visual proof – if nothing else – that the world’s machinery still runs."
So wrote ad critic Leslie Savan in 1976, in a prescient Village Voice article called ‘This typeface is changing your life.’ Thirty years later, this archetypal Modernist typeface is more ubiquitous than ever, on posters, annual reports, tshirts, and signage in city streets, train stations and airports across the world.
We’re delighted to announce that, on the evening of May 5th, we will be hosting the Québec premiere of Helvetica, a new documentary film which promises fresh insights into a typographic phenomenon that has inspired all manner of love and loathing during its 50-year history.
Gary Hustwit, the director of Helvetica, will be on hand to introduce the film and, after the screening, to respond to audience questions.
Screening is in room H-110 of the Hall Building
Added by sashamd on April 20, 2007