Hatton W. Sumners Distinguished Lecture Series with Frank Luntz November 2, 2009

Host: National Center for Policy Analysis. Frank Luntz is one of the most honored communication professionals in America today. He has written, supervised, and conducted more than 2,000 surveys, focus groups, ad tests, and dial sessions in over two dozen countries and four continents over the past decade. He has become the go-to consultant when Fortune 100 companies and their CEOs need communication and language guidance. Clients include General Motors, Federal Express, Disney, American Express, AT&T, Microsoft, Lowe's, Pfizer, Kroger, McDonalds, the U.S. Chamber of Commerce, the National Association of Manufacturers, and the Business Roundtable. In some capacity, he has helped almost 30 Fortune 100 companies navigate the economic climate and connect more closely with consumers. His "Instant Response" focus group technique has been profiled on 60 Minutes, Good Morning America (on Election Day 2008) and on the award-winning PBS show Frontline. He has been a guest on virtually every talk show in America, including Meet the Press, Nightline, The Today Show, Charlie Rose, The Jim Lehrer News Hour, The O'Reilly Factor, Tavis Smiley, Montel Williams, and Hardball. He also served as a consultant to the award-winning NBC hit show The West Wing.

Official Website: http://www.ncpa.org/events/frank-luntz