City Road
London, England EC1V 2TT

Things are moving very quickly in social media and one of the biggest opportunities lies in integrating natural search witch social media marketing (SMM) to help capitalize on the link equity that SMM can drive. There has recently been a temptation for brands to rush in to SMM without taking the time to understand how social media works and what their response should be.

This half day course will guide you through the what, why and how of Social Media giving you practical tools and techniques to harness social media to benefit your business.

After completing this course you will fully understand Crowd sourcing, Ratings and Reviews, Business blogging, Wikis, Vlogging and how these tools can grow your business. You will also appreciate the importance of creating online ecosystems including API’s, Mash-Ups, Facebook and Open approach.

This course will include a case study on spheres of influence in the blogosphere and real life examples from Martin Bartle’s time at Net-A-Porter about the traffic being referred to them by blogs. Finally, Ian Jindal, Editor of Internet Retail Magazine and former E-commerce Director of Littlewoods Shop Direct will guide you through the emerging trends in Social Media.

9.30 – 9.40 Open address: Michelle Goodall, E-consultancy

9.40 – 10.30 Practical techniques to harness social media right now
(Will McInnes, Managing Director of Nixon McInnes)

10.30 – 11.00 Spheres of influence
(Martin Bartle, former Head of Marketing for Net-A-Porter)

11.00 – 11.15 Tea/Coffee

11.15 – 12.15 TBC

12.15 – 1.00 Emerging trends in social media
(Ian Jindal, Editor of Internet retailing magazine)

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Added by training on August 1, 2007