The potential is there for publishers to provide niche search offerings to users, thereby:
enhancing their online presence
providing new revenue sources
On 21 January 2008, AOP will hold a forum (at IPC Media offices), bringing together industry experts to discuss and debate the next steps
13.30 Registration and networking lunch
14.15 Welcome and introduction
14.20 Chair's opening remarks
14.25 The changing digital environment and role of vertical search
Atomisation, feeds, widgets and toolbars - the implications for publishers
Specialised search and opportunities for publishers
How does Google Custom Search differ?
Can publishers reclaim their online communities from Google?
Linus Gregoriadis, head of research, e-consultancy
14.45 Questions and discussion
14.50 Supplier Showcase: Innovative Search-Driven Monetisation Strategies for Vertical Publishers
Industry trends: convenience, choice and control
Emerging search-driven business models and implications
Industry case studies
Simon Baptist, strategic product manager, Fast
15.05 Supplier Showcase: B2B Perspectives on Vertical Search as:
Iain Fletcher, vice president, marketing, Convera Technologies
15.20 Supplier Showcase: Leveraging both proprietary and free content to support your business model
Incorporating both proprietary and free content
Exposing highest value content
Leveraging your domain expertise to make a quality vertical search application
Jonny Orange, media and publishing account manager, Endeca
15.35 Questions and discussion
15.45 Vertical Search – Challenges and Opportunities
Vertical search – what does it mean? – market? content type? Personalisation? All of the above?
Domain expertise – how do you leverage it?
Should vertical search showcase your own content or is it really about the user/community?
Does vertical search have a business model?
Graeme McCrakken, COO, Reed Business Search
16.05 Questions and discussion
16.15 Coffee and networking
Bookings are now being taken online, please click here to access our secure booking site.
Tickets are £50+vat for members, £90+vat for non-members, including lunch. Please note that we cannot accept AmEx payments.
For more information please contact AOP at: [email protected] or 020 7400 7566.
Booking contact: Natalie Martin
Email: [email protected]
Telephone: 020 7400 7566
Added by Judith Lewis - deCabbit on January 14, 2008