Hands-on Supersearch 2day Workshop September 14, 2009

In two days, we’ll work together on executing upon social media for YOUR specific clients. We’ll show you how to think about what your clients want, whether it’s realistic for social media to deliver, and only then the tools that can help get them there. The workshop will be facilitated by social media experts who practice this every day. This hands-on workshop will cover how to improve search rankings with social media, where the agency role ends and the client role begins, how much time it should take to execute upon social strategy, what tools exist for tracking and much more.

Highlights:
You’ll leave with answers to questions like:
- What are common marketing objectives that social media might readily address?
- How can social media efforts be integrated with traditional and digital advertising?
- How can social media improve search engine rankings? What strategies can we employ for clients that effectively drive site traffic?
- Where does the agency role end and the client role begin with social media? Should an agency blog or Twitter on behalf of a client?
- How do you determine the amount of time required for specific social media functions? How do you price work?
- What are some “tips of the trade” when using social networking sites like Facebook, LinkedIn and MySpace?
- What third-party tools exist that can help an agency manage social media better for its clients? When is it appropriate to use these tools?
- What are the latest trends in social media and how can our agency stay ahead of them?
- As an agency employee, how can I use social media to drive business to the agency?
Speakers/ Attendees:
Jeff Moriarty, Director of Social Media, Sitewire
Jeff Moriarty has worked the spectrum from running his own software company, to assessing information security issues, to performing improv comedy, to managing social media communities for a Fortune 100 company. Jeff recently helped develop and implement the internal Social Media strategy for Intel employees, and worked as the Community Manager for the external developer site supporting Intel's mobile products. He has become an icon in the Phoenix social media community, organizing Ignite Phoenix and ImprovAZ. Both of these organizations have become highly successful in short order as a direct result of the power of social media in communicating and marketing.

Katie Van Domelen, Social Content Manager, Sitewire
Katie is Sitewire’s Social Media Manager, working daily on enhancing national brand’s reputation and authority through social networks and media opportunities. Major social media clients she works on include Red Lobster and Olive Garden. She is an avid blogger and engages in many aspects of social media. Katie is a graduate of Arizona State University.