Hallmark presents "Use Music Summer Tour" at Centennial Olympic Park July 21, 2007

This summer, Hallmark will launch their seven-city “Use Music Summer Tour,” traveling to music and summer festivals throughout the country beginning with the “Soul II Soul” Concert featuring Faith Hill and Tim McGraw in Atlanta on July 21. At the “Use Music Summer Tour” area in Centennial Olympic Park, fans can participate in several activities in an interactive area that will include stations including a sampling booth featuring new Hallmark Cards with Sound, mock photo shoots with an Entertainment Weekly magazine cover, areas to play against friends on the ultra-popular “Guitar Hero” video game, and Hallmark’s first annual “Summer Sing-Off” Challenge.

In the “Summer Sing-Off” Challenge, entrants will have the chance to perform the top hits of today and yesterday on stage at the Hallmark tent. The finalist from each festival/concert on the “Use Music Summer Tour” will have a video of their performance posted on www.hallmark.com between Sept. 11 and Sept. 18, at which time Web site visitors can vote for their favorite “rock star” finalist. The winner will take home the $5,000 Grand Prize.

Official Website: http://www.hallmark.com