Enchantment: The Art of Changing Hearts, Minds, and Actions is Guy Kawasaki’s tenth book. In it, he explains how to influence what people will do while maintaining the highest standards of ethics.
The book explains when and why enchantment is necessary and then the pillars of enchantment: likability, trustworthiness, and a great cause.
The next topics are launching, overcoming resistance, making enchantment endure, and using technology. There are even special chapters dedicated to enchanting your employees
and your boss.
Finally, because there are times you may want to resist enchantment, there’s even a chapter about how to do this too.
If you want to change the world — or even part of the world, this book is for you.
Guy Kawasaki, Founder of Garage Technology Ventures and creator of Alltop
Jenn Lim, Chief Happiness Officer, Delivering Happiness and Zappos
MC: Kate Bennett Eriksson, Head of AT&T Innovation Center Silicon Valley, Ericsson Inc.
Official Website: http://www.ccice.org/Guy-Kawasaki-Enchantment.html
Added by CCICE on February 15, 2011