Growth and Recession in The Digital Age March 24, 2009

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DUE TO ADVERSE WEATHER CONDITIONS THIS EVENT HAS BEEN POSTPONED UNTIL MARCH THE 24TH.
This is the first recession we have faced in the digital age. Businesses that wish to grow in this climate will need to examine how they operate and gain the best value from the IT they currently posses.
IT services can often be seen as a complex and difficult to manage. The over use of technical jargon and the failure by the IT suppliers to align IT strategy with core business objectives has resulted in many IT projects not achieving maximum value for businesses.This event aims to give clear concise and practical advice to professionals who wish to maximize IT and business development.
The Topics
The presentations will focus on maximizing IT value and looking at
methods of growth that enable new routes to market and a richer
interaction with customers (actual and potential). Within his talk Professor
Peter Wyer shares insight from his case study research of just what
strategic management practice looks like in successful growth achieving
small businesses, and in particular the key role of owner manager
strategic learning actions and processes in dealing with the uncertain
environment
How Successful Growth-achieving Small Businesses Manage the Uncertain External Environment -Professor Peter Wyer
As contemporary business organisations, large and small, struggle to survive within an external operating environment epitomised by high levels of uncertainty, academia similarly struggles in its attempts to provide prescription or guidance in the form of small business management models capable of underpinning organisational control of such volatile operating contexts. Traditionally, the management literature has proffered the potential for the nurturing of strategic control processes founded upon linear, step management actions in the form of rational long-term planning strategic management models. Such management approaches fail to accommodate the distinctive organisational, managerial and developmental features of the small business.
Reaching Beyond Email - John McCarthy
Web 2.0 technologies are now being used by all major organisations. These innovative and useful tools are cheap and easy to implement and provide a new level of interaction with your clients and future customers. In this talk I will guide you through the best practice using Web 2.0 for your business.
The Speakers
Professor Peter Wyer: PhD; MBA; Dip Germ; PGCE (Business); BA (Hons)
Peter Wyer has over 20 years experience managing and working with growth-seeking small businesses. He currently divides his time between the research and development roles of Professor in Entrepreneurship and provision of direct support to small businesses. His research focuses predominantly upon small business strategy development processes and incorporates a comparative dimension that examines small business development in the developed economy context of the UK, the developing economy context of Malaysia and the transitional economy context of Russia. His consultancy work includes small business strategic development support and the design, development and delivery of small-medium size enterprise management training provision in Russia and Masters level curriculum development in the area of small business management in Malaysia. He has also undertaken consultancy activity for major British companies, based upon the outputs of his academic research activity, including projects for British Aerospace and the National Freight Consortium. His external appointments have included that of Quality Assessor for the Higher Education Funding Council and member of the Board of the Northern Manchester Business Link. His output in the field includes articles, book chapters and conference papers disseminated across nine different countries.
John McCarthy B.Sc. (hons) MBCS
John is the founder and creator of LeadSure. John is highly
entrepreneurial in nature and runs several IT companies. His background
is in Internet Technology. He has spoken at major IT conferences around
the world on SME IT security and the opportunities e-business can
present to SME's. John sits on the International committee for
Information warfare and IT security. He is well versed in understanding the needs of SME's
and how IT can help reduce costs and maximise income.

Additional Information

Who
Managers, business owners, professionals and those who are seeking new and innovative ideas to cope in the current economic climate.
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Where - IBM Warwick

From M40 (south/London via Oxford) Warwick/Stratford.

Leave the M40 at junctions 15, and follow signs for the A46 to
Coventry. Leave the A46 at the first exit signposted A4177/A425
Solihull/Warwick. Take the third exit from the roundabout and IBM is
immediately on the left.
Tea, cofee and bacon roll included in ticket price.

Organized by The Warwickshire Society of Chartered Accountants
The Warwickshire Society of Chartered Accountants (WSCA) represents members of the profession who live and/or work in Coventry & Warwickshire. A branch of the Birmingham & West Midlands Society, there are over 1,200 members in the WSCA area working in all sectors of business and the wider community. The group encourages networking within and across the professions and looks to continue to enhance the profile of Chartered Accountants across the region

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Ticket Info:  Attendee, £10.00

Official Website: http://warwick-upcoming.eventbrite.com