1040 MASS MoCA Way
North Adams, Massachusetts 01247

Thursday, February 7, 2008, 7:30 pm
Club B-10

The shocking story of the man, and the complicated family legacy, behind the counterculture’s favorite cleaning product. In 1947, after escaping from a mental institution, Emanuel Bronner—holocaust survivor, self-proclaimed rabbi, socially conscious entrepreneur, and, allegedly, Albert Einstein’s nephew—invented the formula for “Dr. Bronner’s Magic Soap,” an all-natural, multi-purpose liquid with a set of quasi-religious teachings printed on the label that can be found today in every American health food store. “This documentary leaves you feeling hopeful and tingly all over.” -- Slant Magazine

Official Website: http://www.massmoca.org/event_details.php?id=348

Added by rekha6 on November 18, 2007