Got Milk? Mustache Tour Kick-Off Event June 4th, 2008 June 4, 2008

MILK MUSTACHE MOBILE TOUR VISITS SACRAMENTO IN SEARCH OF AMERICA’S
FIRST-EVER “CHIEF HEALTH OFFICER”
Rewarding One Lucky Mom for Keeping her Family Healthy and Fit With Her Own
got milk? Milk Mustache Ad

WHAT:
Mothers have always had a lot on their plate. From carpool queen to coach, counselor to chef, she’s charged with many roles for her family. But with the ongoing concerns over childhood obesity and inadequate nutrition, many moms have taken on another important role, that of Chief Health Officer.

As her family’s Chief Health Officer, mom is a key player in keeping everyone active and making smart food and beverage choices – including serving lowfat or fat free milk, which offers a mix of essential nutrients.

For the first time ever, the famed-Milk Mustache Mobile Tour is hosting the Chief Health Officer Contest which invites local Sacramento residents to record a 30-second “mom-ination” video explaining why their mom – or a mom they know – is Sacramento’s Chief Health Officer. Sacramento’s Chief Health Officer will then have a chance to be crowned America’s Chief Health Officer and receive the chance to appear in her very own Milk Mustache ad.

And as an added bonus, local Sacramento residents can also enter into our Chief Health Officer sweepstakes, which will also reward a mom a $100,000 salary she “richly” deserves!

SACRAMENTO EVENT SCHEDULE & DETAILS:

DATE 6/4
Location:
Kick Off Event
SACRAMENTO ZOO
3930 West Land Park Drive
Sacramento, CA 95822
Time: 11 AM – 2 PM

DATE 6/5
Location:
VIC’S FULTON MARKET
1340 Fulton Ave.
Sacramento, CA 95825
Time: 11 AM – 1 PM

DATE 6/7
Location:
RALEY’S
4650 Natomas Blvd.
Sacramento, CA 95835
Time: 12 – 2 PM

ON-SITE ACTIVITIES INCLUDE:
During local events, Sacramento residents will have the chance to:
• Sign up for the Chief Health Officer Contest and Sweepstakes on-site
• Pose for a Milk Mustache photo souvenir
• Sample lowfat and fat free milk from local dairies
• Win various got milk? prizes through the Milk Spin-to-Win wheel
• Get exercise tips from Curves fitness experts
• Local registered dietitian, Cathy Culleton Carmichael talking about the importance of milk’s role in the diet

FOR MORE INFORMATION:
For more information visit whymilk.com. Hope to see you at one of the events!

Official Website: http://www.whymilk.com