got milk? Mustache Mobile Tour Returns to Columbia May 17, 2008

MILK MUSTACHE MOBILE TOUR VISITS COLUMBIA IN SEARCH OF AMERICA’S FIRST-EVER “CHIEF HEALTH OFFICER”
Rewarding One Lucky Mom for Keeping her Family Healthy and Fit With Her Own
got milk? Milk Mustache Ad

WHAT:
Mothers have always had a lot on their plate. From carpool queen to coach, counselor to chef, she’s charged with many roles for her family. But with the ongoing concerns over childhood obesity and inadequate nutrition, many moms have taken on another important role, that of Chief Health Officer.

As her family’s Chief Health Officer, mom is a key player in keeping everyone active and making smart food and beverage choices – including serving lowfat or fat free milk, which offers a mix of essential nutrients.

For the first time ever, the famed-Milk Mustache Mobile Tour is hosting the Chief Health Officer Contest which invites local Columbia residents to record a 30-second “mom-ination” video explaining why their mom – or a mom they know – is Columbia’s Chief Health Officer. Columbia’s Chief Health Officer will then have a chance to be crowned America’s Chief Health Officer and receive the chance to appear in her very own Milk Mustache ad.

And as an added bonus, local Columbia residents can also enter into our Chief Health Officer sweepstakes, which will also reward a mom a $100,000 salary she “richly” deserves!

COLUMBIA EVENT SCHEDULE & DETAILS:

Saturday, May 17
Providence Heart & Sole 5 Miler
Finlay Park
930 Laurel St
Columbia, SC 29201
Time: 8am-11am

Sunday, May 18
Publix Store #829
4611 Hardscrabble Rd
Columbia, SC 29229
Time: 12pm-2pm
Monday, May 19
Bilo #701
2186 Cherry Road, Suite 101
Rock Hill, SC 29730
Time: 5pm-7pm

Tuesday, May 20
Piggly Wiggly #132
471-1 Forest Drive
Columbia, SC 29206
Time: 5pm-7pm

Wednesday, May 21
Wal-Mart #4379
1326 Bush River Rd.
Columbia, SC 29210
Time: 5pm-7pm

ON-SITE ACTIVITIES INCLUDE:
During local events, Columbia residents will have the chance to:
• Sign up for the Chief Health Officer Contest and Sweepstakes on-site
• Pose for a Milk Mustache photo souvenir
• Sample lowfat and fat free milk from local dairies
• Win various got milk? prizes through the Milk Spin-to-Win wheel
• Get exercise tips from Curves fitness experts
• Speak with a local registered dietitian about the importance of milk’s role in the diet

FOR MORE INFORMATION:
For more information visit whymilk.com.

Official Website: http://www.whymilk.com