Google Analytics Seminars for Success - Philadelphia March 23, 2009

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Learn the basics or expand your knowledge of Google Analytics at EpikOne's acclaimed training series, Google Analytics Seminars for Success. Google Seminars for Success is officially sponsored by Google, so you can trust receiving the most accurate and up-to-date information on the best practices for Google Analytics and Google Website Optimizer. Our
in-person Google Analytics training covers everything from basic setup
to advanced visitor segmentation to keyword optimization, including new GA Enterprise features. Seminars for Success is priced at $249 per day and includes a $50 AdWords Credit!
If you have quesitons or require further assistance with registration, please contact us at [email protected] , via Live Sales Chat or call 1.877.273.9921

Seminar Topics

March 23rd: Analytics OverviewInstructor: Alex Broussard, Co-founder, EpikOne

8:30 - 9:00am
Check In

9:00am - 12:00pm
Morning Session

Introduction to Web Analytics
Website testing with the Google Website Optimizer
Google Analytics Reporting Features
Sharing GA Data
Custom Dashboards

12:00 - 1:00pm
Break

1:00 - 4:30pm
Afternoon Session

Understanding Site Visitors
Tracking online marketing campaigns
Evaluating site content and user navigation
Understanding Goals and Conversion Funnels

March 24th: Technical ImplementationInstructor: Alex Broussard, Co-founder, EpikOne

8:30 - 9:00am
Check In

9:00am - 12:00pm
Morning Session

Powering your business with Google Analytics
GA architecture overview
Learning about Regular Expressions
Improving your data with filters

12:00 - 1:00pm
Break

1:00 - 4:30pm
Afternoon Session

Setting up Goals and Funnels
Implementing E-Commerce Tracking
Configuring Custom Segementation
Introduction to Event Tracking
Tracking websites with multiple domains/subdomains
Code customization

About the Instructors

Alex BroussardCo-founder, EpikOne

Alex Broussard is responsible for overseeing all technology operations and
planning at EpikOne. He is involved in product development of EpikOne's
Software Services group, strategic planning for EpikOne's on-demand
technology infrastructure, technical processes for our Consulting
Solutions group and employee development.
Alex is also a Google Analytics product expert. He has lead EpikOne client organizations through Google Analytics deployments and developed enterprise level analytics strategies. His deep analytics and technology experience has helped EpikOne maintain a leadership role in the analytics industry.

Prior to co-founding EpikOne Alex was the Lead Developer at an
interactive agency responsible for online development, application
development and technical operations. Before that he was part of the
software development team at IXI Corporation which provides market
segmentation, targeting, and tracking solutions for financial services
companies. His experience includes data modeling and analysis, web
application development and architecture. Alex graduated from Colgate
University with a degree in Economics and Computer Science.

Additional Info
Wireless internet access will be available.

Cancellation Policy
In the event there is insufficient enrollment in the course, you will
be notified by email and refunded your full registration fee.
Cancellations must be made within 15 days of the scheduled event. There
will be no refunds for cancellations with less than 15 days notice, or
no-shows. When canceling, please provide written notification via
email, including attendee name, to [email protected]. Refunds will be
issued to the credit card that was used to make the original purchase.
If you have quesitons or require further assistance with registration, please contact us at [email protected], Live Sales Chat or call 1.877.273.9921

Organized by EpikOne

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Ticket Info:  

• Both Days (Recommended): Introduction, User Training and Advanced Technical Implementation, $507.95
• Day 1: Introduction and User Training, $255.23
• Day 2: Advanced Technical Implementation, $255.23

Official Website: http://s4s-philadelphia-upcoming.eventbrite.com