Good Housekeeping Research Institute On Tour Presented By IKEA November 7, 2009

A Fun, Interactive “Laboratory” That Demonstrates What it Takes to Earn the Good Housekeeping Seal

GHRI on Tour presented by IKEA features seven interactive labs with diorama-style windows that provide a look inside, along with a video of each lab’s director explaining the products he/she evaluates.

The exhibit also includes areas devoted to the magazine’s environmental initiatives, its VIP (Very Innovative Product) Awards; a timeline with GHRI highlights, from landmark evaluations to important recalls; touch screen televisions with trivia games and videos of sample product evaluations.

There is also a Kid’s “Lab,” where parents can drop off their children while they explore the exhibit, staffed by trained day care professionals.

Visitors can also enter to win a room makeover from IKEA.