One Stockton Street
San Francisco, California 94108

Matt Cooke

February 15, 6:00 p.m., Apple Store, San Francisco.
Topic: ?Good Design, Good Karma?

With six years at London?s World Cancer Research Fund, Matt Cooke visits the Apple Store to discuss the realities of designing for the non-profit sector. He makes a strong case for user-centered design methodologies, which promote accountability, enhance creativity, and help organizations deliver more socially responsible materials. He encourages a move away from the traditional preoccupation with formal design elements towards greater focus on the recipient of the design and on the objectives and context of communication.

Matt CookeBesides Working at London?s World Cancer Research Fund for six years ? where he held the position of Head of Education and Communication ? Matt Cooke also has over ten years? experience designing, writing, and editing for the arts, both in the non-profit and commercial sectors. His user-centered design and work theories have been published in Europe and North America and have received awards from the British Medical Association. Cooke holds a bachelor?s degree in Communication Studies and a master?s degree in Typo/Graphic Design from the London College of Printing. He is the founder of Matt Cooke Design and is also a partner and associate creative director at Iron Creative in San Francisco. He teaches Typography in the New Media program at the Academy of Art University in San Francisco.

Added by rachelweidinger on January 27, 2006