3979 Freedom Circle, First Floor, Ste 135
Santa Clara, California 95054

Our 1st Global Social CRM meetup was a huge success. We connected Social CRM, CRM and Enterprise 2.0 practitioners from all over the globe via Public CISCO TelePresence, WebEx, Livetreaming and Twitter to create one global forum of experts.

The next one is coming up on September 22. We will start gathering people at around 7:30 am PST to start Global SCRM meetup at 8:00 am PST. (breakfast will be served!)


Real Stories of Measuring Social CRM
The hype over Social CRM is beginning to subside and the calls for metrics, ROI, and measurement are rising. If we are going to implement a new business initiative it must be proven with the right numbers. Stories are hard to come by, but we are beginning to see some examples of organizations that have applied Social Media to their business and their CRM initiatives, and have succeeded.
We collected stories from the frontlines, people doing Social Media for their business, and we brought them together to discuss their experiences and their lessons learned. We will explore different case studies and we draw conclusions and best practices from their experiences. You will have the chance to ask your own questions directly and hear from practitioners who have been there and measured it.

You will learn more about:

· Measurement vs Data vs Metrics

· How to tie SM results to corporate KPI

· What is the best way to get started to measure SM

· Is SM measure the same or different from what you are doing today

· Lessons Learned from the front lines that can be applied or your situation

Join us for another global SCRM event to hear directly from the practitioners and the people blazing the path for Social CRM adoption.

Official Website: http://www.meetup.com/BayAreaExecutives/calendar/14580786/

Added by ICTEU on September 13, 2010

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