Global Emergence and Marketing December 4, 2010

When a business has achieved a certain standard of success domestically, and it has been ascertained that a foray into another target culture may yield positive economic results, a confirmation analysis of this presumption must be undertaken, followed by a process of emergence into the target culture. This class endeavors to set forth this process, making a difficult decision-making and implementation process, less daunting. The second session discusses the differences between domestic marketing, advertising and product placement and marketing, advertising and product placement in a target culture or cultures. Failure to take these steps in a logical and thorough manner can signal a death knell for the product or service offered, before it has even been introduced into the target marketplace.

Contact:
Adriana Serrano
[email protected]
619.260.5976