Training type: SEO / SEM Management Training
Instructor: Amanda Watlington
With search marketing gobbling almost half of all online marketing dollars, it is imperative for all entrepreneurs and/or C-Suite management to be fluent in search. This fast-paced training session is designed to give the senior manager a jumpstart on the critical issues related to managing this key marketing function. It will rip through the alphabet soup of search -- the PPC, SEO, SEM, CMS acronyms and delve into why you must align search to meet strategic marketing goals, budget for this key marketing effort, find the KPIs that fit your organization and break down the barriers to success in the organization. This will provide a framework for those who must manage search marketing at the senior level.
Who is this workshop for? Entrepreneurs and C-suite executives and senior managers who must manage the strategic direction and allocation of resources for marketing in online and offline channels and want to rapidly develop an in-depth understanding of the fast-changing search channel. Whether you are new to search or a seasoned veteran, this workshop will help take you to a new level of understanding.
Added by SES on March 18, 2009