Get to the Top of Google and Generate Sales Leads January 23, 2009

Learn Best Practice techniques for Search Engine Marketing (SEM) and website effectiveness in this hands-on approach to generating more leads from search engines.

The critical steps include:

* GENERATING LEADS FROM SEARCH ENGINES: Success begins by using the keywords that prospects associate with a company's product or service. Can prospects find your client's website using the most important and relevant keywords?

* CAPTURING PROSPECTS & CONVERTING INTO A LEAD: Once a prospect lands on the website - do they stay? Does the site provide a clear path that will lead to sales? Do the site metrics indicate that the "calls-to-actions" are effective?

In this fast-paced "show and tell" session we'll cover techniques for:

SEARCH ENGINE OPTIMIZATION (SEO): Learn how to optimize your website so that it ranks higher in the search engines. We'll cover keyword research and the steps to optimizing site content. Learn about the powerful free tools that will increase your visibility into what Google knows about your website.

PAID SEARCH USING GOOGLE ADWORDS: "Pay-Per-Click"(PPC) search engine advertising is one of the most popular approaches to generating traffic - particularly for highly competitive keywords. Learn the basics of campaign set-up.

WEBSITE EFFECTIVENESS: Getting someone to click on your client's listing in the search engines is only the first step in lead generation. What a prospect does after landing on a web page is just as important as how they got there. Learn techniques to evaluate a website's performance.

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WHO SHOULD ATTEND:

Marketing consultants working with B2B companies who want to learn more about turning their client's website into a high-value sales tool.

$150 (Early Bird Special) After Jan 1/09: $175.

Official Website: http://totheweb.com/workshop/index.html