Get to Grips with Social Media in B-to-B Marketing June 18, 2009

An overwhelming majority (88%) of marketers in a recent survey by Forrester say they are now using some form of social media in their marketing mix. Certainly the topic of social media and Web 2.0 has prompted much discussion as to how best to integrate these tools into the marketing mix. As marketers we can see that there’s some great potential there, if only we could really understand what it all means and how to leverage it to support highly specific and targeted lead generation goals.
Please join us for an educational webinar that will provide a primer in the who, what, where, why and how of social media marketing for B-to-B companies. We’ll look at how industry leaders like Dell, HP and Intel are integrating the top four social media tools, Twitter, blogs, LinkedIn and Facebook, into their marketing strategy to drive prospect interactions and deliver sales growth.
This highly informative and helpful webinar will help you understand what all the fuss is about and give you insights into how you can incorporate social media into your B-to-B marketing plan. You’ll learn:
-- Why: Demographics and trends to online conversations, blogging and social media. -- Who: Highlight companies that are being effective with social media, and companies that are not -- What: What tools are most popular, and what are some niche networks that are up and coming -- When: Timing is very important to your company’s approach to social media. We’ll discuss when to contribute to the conversation and when it would be best to stay away. -- Where: Statistics showcasing areas to focus company energy and investment online. -- How: We will briefly touch on how to implement a plan and automation tools for success.
Join Ryan Lewis of Bonfire Social Media and Mairi Burns of Dunthorpe Marketing Group on Thursday, June 18, 2009 and learn how you can use the power of social media marketing to augment your B-to-B marketing activities.

Official Website: https://www2.gotomeeting.com/register/197063322