Get The Most Out Of Social Media For Your Business February 22, 2013

Learn from one of the best marketing pros around about how to use social media to its maximum benefit for your business.

Who Should Attend this Workshop?
1. Sales and Business Development Professionals
2. Business Owners
3. Marketing Heads
4. CEOs
5. Entrepreneurs
6. Event Managers/ Marketers
7. Professionals such as Doctors, Lawyers, Architects etc.
8. Management Students
9. Anyone looking for effective, flexible and inexpensive tool to market their product or services

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Course Outline

9:30 - 11:00
Introduction & Why Care About Social Media
1. Advertising and Marketing - Traditional, Digital & Social Media
2. Why care about Social Media?
3. Orientation to Digital Marketing and Social Media
4. Latest Stats and Trends about Social Media (Global & Indian)

11:00 - 11:30 Coffee BREAK

11:30 - 1:00
Demystifying Community Building on Facebook
1. Orientation to Facebook Brand Pages
2. How to create Facebook Marketing Strategy?
3. Facebook Applications for Fan Growth and Engagement
4. Leveraging Facebook Insights for Success

1:00 - 2:00 Networking Lunch

2:00 PM - 4:30 PM
Facebook Events, Pages & FB Ads
1. Facebook Ads vs Google Adwords
2. How to make your business CLICK – Pay Per Click Ads
3. Significance of CTR (Click Through Rate)
4. Optimizing Ad Copy & Targeting
5. Exercise: Participants to create & promote pages, events and ads

Linked in for Business Lead Generation & Personal Branding
1. LinkedIn in – Why do we care about it
2. Lead Generation through Individual Profiles
3. Lead Generation as Enterprise: Company Page, Ads,
4. Exercises: Profile Makeover, Answers, Groups, Status Updates, Recommendations

Measuring ROI of Social Media
1. Measurement on Social Media
2. Importance of Qualitative Feedback
3. Framework for ROI Measurement
4. Creating Dashboard

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Trainer’s Profile

Khalid A. Khan is a serial entrepreneur, author, speaker, founder and chairman of Brainchild group. He has launched and grown several businesses such as Brainchild Marketing & PR, Brainchild Events & Entertainment, Brainchild Outdoor Media, and Brainchild Advertising. He has more than 20 years of experience in traditional, Digital and Social Media marketing.

He has earned Engineering degree and a Diploma in Business Management and is a certified Management Professional from PMI USA. Before starting Brainchild, he worked in several blue chip companies in US, Canada and India. He returned to India in 2006 from United States to fulfill his dream of starting a marketing and
advertising agency that is specifically focused towards small and medium enterprises.

He has tons of practical experience based on working with over 500 small and medium enterprises for more than 6 years . Some of the companies Khalid has consulted are : MALABAR GOLD, MEDFORT Hospitals,EDUCOMP, JAMBOOREE, Hilton Hotel, DAIKIN Air conditioner, Snapdeal, Global Hospitals, Dentistree, Census Of India, SAHARA GLOBAL, Travel Tours, Hilton Hotel, Le Royal Meridian, Tamil Matrimony, Child Relief & You, IMS, Femina Beauty Services, SKODA AUTO, Titan Eye+, CSC, AGS Cinema, FRANCHISE India and many more. He is known for writing analytical articles in the leading advertising magazines. A thought leader in the Advertising Media space, he has invaluable experience in creating and executing successful campaigns for clients in both the B2C and B2B segments. He also has a remarkable vision of the future trends in of Marketing.

Official Website: http://www.facebook.com/events/468546979860648/?ref=ts&fref=ts