Generation Reinvention: How Boomers Are Changing the Future for Business February 7, 2011

Born from 1946 to 1964, Baby Boomers represent 26.1% of the U.S. population. By demographic force alone, this generation is having a lot of influence on the future. But demographics do not tell the entire story.

This generation of cultural and social innovators has influenced the shape and trajectory of every lifestage they’ve occupied. In their teens they questioned authority and insisted on a more egalitarian society through their consciousness revolutions. In their young adult years, they popularized new industries such as personal computing and natural products. In middle age they have become dominant consumers of luxury products, automobiles, educational travel, financial services, second homes, healthcare services and more.

Boomers are already changing many traditional business practices and institutions, from advent of medical tourism to later-life entrepreneurialism. They are still shaping popular culture, from Hollywood films such as Avatar to new hit songs from enduring classic rockers such as Bruce Springsteen.

This inspiring presentation gives you astute glimpses into what it actually means to be part of a generation, both personally and from a practical marketing standpoint. You’ll discover an unprecedented analysis of generational influences and implications for future-oriented businesses and nonprofits.

You’ll leave this presentation well informed about how you can improve marketing communications, product and service development, nonprofit value and public policies. It’s not an overstatement to conclude that the next few chapters of western society will include Baby Boomers as leading protagonists, while Generation Reinvention continues to change the meaning of business, marketing, aging and consumerism.

EVENT: Night with a Futurist
DATE: February 7, 2011 - Monday
TIME: 6:30pm-9:00pm
WEBSITE: http://www.davinciinstitute.com/events/500/night-with-a-futurist-monday-february--7-2011

LOCATION: DaVinci Institute, 511 E. South Boulder Road Louisville, CO 80027

COST: $20

PHONE: 303-666-4133

TOPIC: Generation Reinvention: How Boomers Are Changing the Future for Business
SPEAKER: Brent Green, Author, speaker, trainer and consultant focused on Leading-Edge Baby Boomers

Official Website: http://www.davinciinstitute.com/events/500/night-with-a-futurist-monday-february--7-2011