Future Trends in Digital Marketing February 25, 2010

Our annual preview of what we think you should be thinking about in the year ahead. What’s hot and what’s just hot air. Three opinion leaders from the industry will give their view and then we’ll open up the discussion to the floor. Always a dynamic and interesting session it’s now a must do on the calendar for many digital marketers.



Session one – Martin Talks (CEO and founder) and Vlad Ivanovic (Business Innovations Director) at Digital Barracuda

Simple steps to future-proof your brand in 2010 and beyond
Will Twitter start earning money? Will a smart device, gasp… “kill” the iPhone? Will my cereal box talk to my smart-device? Does it matter to my business if it does?
This presentation aims to look at how business requirements and digital trends can meet through practical implementation of a few guidelines. The presentation will aim to challenge the way you approach your communication strategy and stimulate you to think laterally about your brand’s presence in an ever-changing world.
The practical models and tools discussed aim to equip you to ensure your brand is steadily evolving through the various new options made available through new innovations and technologies.
Through this session we will discuss:

Digital’s messed it all up
Normalising behaviour
Examples
Navigating through any channel
Powerful tools and their application


Session two – Mirage Islam, Contributing Editor at Contagious, Director at Inclusive Futures and BIMA (British Interactive Media Association)

The Future in 4D: Brands, Communities, Content & Technology.
What is the future of truly integrated communications? Online communities, interactive content and the tools that inform them are becoming the lynchpins of successful advertising.

This session will explore how brands are engaging audiences and adapting to rapid technology developments. Developments and changes, that not only impact industry today but will determine how we engage our customers in 2010.

From this session you will:

Gain valuable insight in technology developments and how brands are navigating digital media landscape
Explore groundbreaking campaigns
Develop broader understanding of digital marketing opportunities
See which brands are successfully navigating this challenging landscape, and experience the gamechanging technologies now defining the industry.

Official Website: http://econsultancy.com/events/future-trends-in-digital-marketing-2